Brief:
Create a new range for Sourz based on the Seven Deadly Sins for a target audience of 24 and above.
Influence:
The snake is the main influence for the range. The logo symbolises the design’s snake head as well as the number seven, signifying the deadly sins.
Concept:
The design stays true to existing Sourz bottles to maintain brand identity. The monochrome white, silver and see-through black colours compliment the traditional translucent plastic packaging to clearly show the unique colour of each drink.
The snake head shot pourer flows into the bottle with the strips of ribbon acting as the snake’s body.
The snake emerging from the flames symbolises the range of ‘Deadly Sins’.
